Chinese Spring Festival Story

Time flies, year 2021 had flown away from us. In this past year, we gained new team members and made qualitative progress in our work, which brings us more confidence and courage to meet the challenging but hopeful year 2022.

On January 28th, BEYOND invited all employees and their families together to celebrate the coming China Lunar New Year by witness the achievements of company.At the annual meeting, the managing director Mr.Alex introduced the development of the company to all families, and also prepared many gifts and HongBao for the employees and families. With the party closing, the Spring Festival holiday officially begins.

The Spring Festival (Lunar New Year) is the most solemn traditional festival of the Chinese nation. For thousands of years, people attach great importance to the Spring Festival, celebrating by all kinds of grand and warm ways, and there are many exquisite and customs.

The Chinese Spring Festival began on the 23rd day of the twelfth lunar month, it is also known as the festival of the Kitchen God. On this day, also many families undertake a thorough house cleaning and sweep out the old in preparation for the new year.

Every year on the evening of the New Year's Eve, the whole family sits together to eat the New Year's Eve dinner, to prepare a table full of rich dishes, leaving leftovers until the first day of the Chinese New Year. This means that the family will have prosperity in the new year. During the dinner time, every family will watch the Spring Festival Gala together, and the parents will send New Year's money (Hong Bao) to the children, which means that the elders’ care for the younger generation.

On the first day of the New Year, everyone will pay New Year greetings to each other. The custom of New Year greetings has a long history, in the family, the younger generation to the elders. Streets and alleys people come and go; neighbors visit each other; the festival atmosphere is permeated in everyone's face, very lively.

Taking this opportunity, BEYOND wishes all the friends from China and abroad good health and all the best in the New Year.